Are Synthetic Oil Ignorance, Skepticism and Myths the results of Corporate Strategies and Technology Censorship?
It’s a valid question, because choosing high-performance synthetic oils for your personal vehicles and fleet is as much of a slam-dunk decision as buying a 4k Ultra HD TV instead of a 1970’s CRT TV like your grandparents watched. And everyone should be using nanofiber oil filters instead of 1940’s paper media. But why isn’t the decision just that clear, that simple? It should be. After all, you can buy a video drone at Walmart, we carry smartphones linked to watches, and computer programming is in every bit of technology we touch and hear. With such high technology everywhere, there must be better filtration technologies than wood-pulp filter paper, and better lubricants than what can be separated from 3% of the decayed-plant remains of underground crude oil.
It’s not a big stretch to believe that, is it? The fully trained experts know it’s true. So why don’t all engineers, motorists, power-sports riders, and fleet managers trust synthetic lubrication technology? Why don’t they all know the superiority of specific constructed-molecule designs in true synthetics, and how anyone can spin on a nanofiber oil filter for an instant 70% wear-rate reduction? They should know, because synthetic oil technology has been in the US market since at least 1970, and nanofiber filtration was already available for most vehicles before the iPhone 4 was introduced.
But they don’t, and it’s not plausible that this technical blind-spot is mere unguided coincidence.
Let’s pull back the curtain and consider what’s really going on in the automotive lubrication and filtration market. I’ve been puzzling over these things and investigating during my 15+ years as an AMSOIL dealer with 25 years in automotive engineering. How can it be that the vast majority of engineers and drivers know so little about the far-superior synthetic lubrication technology that was introduced to the US automotive market by an American company 45 years ago? (Here’s a good review of the differences between petroleum and synthetic oils.)
What if, like the Wizard of Oz’ throne room in Emerald City, those in control hide the machines they have constructed with mechanisms to allow them to appear impressive and cool, while sounding wise and being helpful, and seemingly above any question of expertise or honesty, but hiding their agenda to censor technology awareness and guide consumer and corporate spending into their pockets. Maybe? But, that’s crazy because a long-term PR campaign like that might cost… billions? No person, corporation or cartel has that much money and that big a motive… or do they?
Since the 1890’s, the petroleum industry has invested hundreds of trillions of dollars in removing and processing ancient underground deposits of crude oil into fuel, lubricants, and thousands of products including plastics. They have oil wells, pipelines, tanker ships, offshore drill platforms, and of course massive refineries with huge tank storage volumes. It seems as if in the 1970’s, “big oil” realized they have immense built-in profit motivation to keep people from learning about synthetic oil and fuel technologies, and they had untold fortunes they could spend on psychological marketing strategies and legal tactics to keep everyone in the dark, harvesting the technology facts and locking them in controlled environments with limited, restricted public access.
For example, Exxon-Mobil produced just one synthetic oil – Mobil 1 – in limited quantities with high pricing, perhaps partly to overshadow AMSOIL’s market introduction two years earlier, and to control the market messaging about synthetic oils to limit the market adoption rate. The overwhelming petroleum-oil response was to badmouth, downplay, and spread fearful myths about the risks of trying synthetic engine oil, for more than 20 years. Not until the 1990’s did all the major oil brands finally have a synthetic oil, yet many were hard to obtain without special order, and were mainly limited to racing use and exotic imports.
If such conspiracy seems too theoretical, consider these known examples of big-oil interference invisibly blocking and censoring real technologies, behind the scenes:
Do you know that better, cheaper fuels exist than standard gasoline and diesel fuel? About 2005, two global companies from Germany and South Africa came to Montana at the invitation of Governor Brian Schweitzer – a former research scientist. After coal sample testing and economic analysis, they presented that they could build plants to turn America’s vast quantities of cheap, unwanted high-sulfur coal into sulfur-free diesel fuel of higher quality than petroleum diesel, and profitably sell the CTL diesel fuel for less than $1.50 per gallon!
Developed in the 1920’s, coal-derived jet and diesel fuels were part of Germany’s war machine in the ’40’s. Germany and Africa have refined the technologies for years, and the USA has the world’s largest coal reserves which could power the entire globe for the next 250 to 500 years. Despite compelling facts, big profit incentives, and Governor Schweitzer driving his diesel pickup on this fuel, not one single plant was built in the U.S.
Fracking vs coal mining: Care to guess which one is environmentally better, and cheaper? Advanced “clean coal” technologies are real, but you wouldn’t know it because the oil industry and socialists have a war machine to keep them from going mainstream and providing better, cheaper power generation than natural gas (petroleum well out-gassing) which had been so worthless that it was burned off 24/7 in huge flames beside the oil-wells, even into the 1970’s).
Did you know that for at least three decades the rule-of-thumb in the Society of Automotive Engineering (SAE) has been that synthetic oils have 10 times the film strength of petroleum oil base stocks? This means that synthetics inherently, unquestionably provide better wear protection – especially valuable during the zero oil pressure of engine starting, and drivetrain shock-loading events such as from pot-holes and railroad tracks. Obviously, the oil companies all knew this. Evidently they didn’t want their captive markets to learn they had better options.
But here you are! So, let’s do an end-run around Big Oil’s technical-knowledge blockade and plunge into facts, shall we?
AMSOIL has guaranteed the 25k mile/1-year drain interval since the 1970’s. Europe has used 15-25k oil change intervals for nearly two decades, and various European and OEM companies have acknowledged that 30,000 mile drain intervals are probably realistic – including General Motors. Yet surprisingly, I observe that most people not only know nothing of this, but struggle to wrap their brain around how AMSOIL can legitimately guarantee and warranty synthetic oil protection performance with 25,000 mile drain intervals (severe service at 15,000 miles).
An even greater struggle for vehicle owners is to believe they can responsibly use 15k mile and 25k mile drain intervals in their own vehicles, despite the fact that while they do it they are lowering their engine wear rates by more than 75% – thereby QUADRUPLING the remaining available life of their vehicle for mechanically trouble-free miles. Several have admitted to me that while they believe intellectually that it’s ok, they can’t shake the FEELING that if they don’t change their oil frequently, they are being irresponsible or at least neglectful, in not taking proper care of their car.
That’s completely illogical, since cutting engine wear by 75% IS taking the best care of their engine, and clearly the most responsible choice. But then, since they are conditioned to fear and reject 2x to 5x longer drain intervals, and since they don’t take the fuel economy improvement into account, they never realize that the best synthetics are cheaper to use. They see per-quart cost, then assume that using high performance synthetics would be too costly.
I’m convinced that the main obstacle to owners making smarter vehicle maintenance choices is a psychological bulwark of FEELINGS and emotional perceptions which have been created by entrenched long-term campaigns of petroleum marketing strategies to keep consumers captive through ignorance and fear. It appears that we’ve been the unwitting target of head-games.
So, let’s cover the simple, basic question that everyone asks:
Essentially, there are three reasons which combine together:
- First, AMSOIL synthetic oils, fluids and greases are designed for maximum possible protection and performance. All AMSOIL Signature Series Synthetic Motor Oil “base stocks” are made of purpose-built molecular structures of specific designs whose character includes very high resistance to the destructive effects of heat and shear stresses. These are uniform molecules which lack the huge variations and poor characteristics in random petroleum-oil structures that can be readily chopped apart or oxidized. AMSOIL synthetic oils do not break down like petroleum oils because they are NOT petroleum oils. Because an ideally designed synthetic lubrication molecule has vastly superior robustness, it naturally lasts far, far longer than a petroleum oil ever could.
- Second, to complement the high-performance synthetic base-stock oil, AMSOIL assembles the highest quality additive packages possible: more costly additives which are proven to retain their beneficial properties for a long time without breaking down, even under the worst possible conditions.
- Third, AMSOIL’s EaO nanofiber oil filters remove 98.7% of 20-micron wear particles at a 20 micron level, and a large percentage of 15 micron particles. SAE automotive research published in the 1980’s proved that a 70% wear-rate reduction would come from 15 micron filtration, if it was ever made practical.
Together, this triple-crown of ultimate synthetic performance in base-stock, additives and filtration means that AMSOIL Motor Oils can provide far longer drain intervals than conventional lubricants, without ANY compromising of superior performance and protection.
THINK YOUR WAY TO FREEDOM: If AMSOIL engine oil, after 25,000 miles, still exceeds competitor performance from a new bottle, and the wear particles are being superbly filtered out of the engine oil, then… why should you change your oil any sooner?
WHY does AMSOIL still recommend their top Signature Series synthetic oils for 25k-mile/1-year or 15k/1-year drain intervals, and still warranty their oil performance at those long oil changes? Even more crazy, how can they warranty their performance for an unlimited time when oil sampling analysis is used to verify the oil condition? Here’s the secret:
The warranty costs AMSOIL nothing, because ALL the data proves that their oils haven’t broken down and still prevent engine damage, while minimizing wear. Oh, and since the annual warranty claims average roughly … zero … except once per decade when AMSOIL covers repairs for a customer while the OEM delays before admitting that the problem was a defect in either design or manufacturing – and had nothing to do with the engine oil.
You might say that AMSOIL can provide their insane warranty because they have so superbly designed their lubricants that they have engineered all the risk out !
It’s not theory, it’s not marketing. Their global-benchmark engineering excellence is constantly proven over and over by AMSOIL’s most critical customers with the most severe lubrication service demands. Since the highest horsepower boats, motorcycles, cars, diesel trucks, ATV’s and racing machines of all kinds trust AMSOIL to provide exceptional superior lubrication protection and performance, I’m pretty sure you and I are well covered, my friends!
The reality of technical facts turns skeptical concerns completely on their head: overall, the combined AMSOIL oil and Ea nanofiber filtration typically delivers wear rate reductions well over 80%. Two current examples are the Nordic Waste diesel fleet, and the Vegas taxicab fleet. But ANYONE can prove it to themselves with data from their own vehicle, simply by taking a sample of the AMSOIL synthetic oil when you change it, and sending it to a lab for analysis. (Cost is about $30.) If you want to get serious about this, take a sample of your current oil as you drain it to install AMSOIL – with that baseline, it’s much more eye-opening.
HOW CAN YOU FREE YOUR MIND FROM EMOTIONAL MIND-GAME MARKETING CHAINS, TO SAVE MONEY AND TAKE BETTER CARE OF YOUR VEHICLE?
Here’s how: Use oil sampling analysis data to convince yourself. It’s a powerful way to free yourself from marketing manipulation: if you can do it, make yourself do ONE full extended drain interval, and pull an oil sample after 1 year or 15k/25k miles, then see what the laboratory analysis tells you. If you can’t handle that the first time, then test your first sample when you are getting uncomfortable – but don’t change the oil unless the testing shows you need to. Then test your AMSOIL motor oil every 5k miles until you find it approaching the end of its service life, but change your EaO oil filter at the 15k or 25k for it’s type, or 1 year, whichever is sooner. Yes, you can change your oil filter without changing the oil. Just spin it off, partly fill the new one with fresh oil, spin it on, run the engine for a minute, then top off your oil.
That valuable scientific exercise will do the trick: countless drivers who do a lot of highway driving have found that the lab tells them to keep driving on the same AMSOIL synthetic engine oil after 25,000, 30,000, 35,000, sometimes even 40,000 miles. The owner of the Million Mile Van was pretty nervous about 25k mile drain intervals until he pushed his first AMSOIL synthetic engine oil change to the point where the lab report told him to test the oil again with 43,000 miles on it! If you have wondered how ordinary people can become passionate about AMSOIL’s engineered performance, imagine being in their shoes!
Slowly it dawns on them why AMSOIL not only warranties their synthetic performance for such long drain intervals, but also warranties their synthetics for a much longer drain interval or none at all, if that’s done with the safety of oil sampling analysis: the truth is that in most cases AMSOIL’s mileage life is much longer than what it’s rated for, but AMSOIL is conservative in order to protect drivers in worst-case severe duty applications.
The results of using AMSOIL synthetic lubrication technologies are very predictable, proven weekly in more than a million fleet miles with hundreds of oil samples, while delivering 5-15% better fuel economy, lower operating temperatures and reduced operational costs: wear-metal ppm’s are very low and the drained
AMSOIL still outperforms most name-brand oils when they are poured from just-opened bottles.
If your mind isn’t blown yet, here’s even better news. How about using AMSOIL for free, or being paid to use it!
The stunning reality for the majority of vehicle owners and fleet managers, is that the fuel savings are far more than, or equal to, the cost of the AMSOIL synthetics. Calculations like those below show how annual oil changes are actually less expensive than with petroleum oil, but that’s without 2-10% fuel economy improvements. So, despite the per-quart price and the $15 or $20 oil filter, using AMSOIL may not only be free – it probably pays you to use it.
Are you still SURE that staying with your “trusty” petroleum oil is a wise idea?
In closing, please understand:
Our mission is to arm you with the technology-knowledge to make better, lower-cost decisions about your vehicle maintenance and operating expenses – including spending less money on fuel and repairs. Decisions that benefit YOU, as well as the environment, by using up to 87% less engine oil and 2-10% less fuel.
That’s the purpose of our free vehicle maintenance page. It helps you easily look up info for optimally maintaining your vehicle while spending less money than you do now, explains what your options mean, and even tells you the key secrets on how to drive 500,000 miles while avoiding ever repairing your transmission, differential, or hydraulic power steering. Plus, we tell you the secret options on buying at wholesale pricing and having products delivered to your door in 2-4 days.
Perhaps most importantly, that page also tells you what shouldn’t be a secret but is never talked about and is rarely addressed even by dealer service personnel: a simple, inexpensive annual maintenance item that will make your vehicle safer, reducing accident risk and damage severity by avoiding the biggest silent, invisible contributor.
AMSOIL – the First In History and In Quality
- First to develop an API rated 100% synthetic motor oil (1972).
- First to introduce the concept of extended drain intervals, with a recommended 25,000-mile/12-month drain interval.
- First to produce synthetic motor oils for diesel engines.
- First to produce synthetic motor oils for racing engines.
- First to produce synthetic motor oils for turbocharged engines.
- First to produce synthetic motor oils for marine engines.
- First to manufacture synthetic gear lube for automotive use.
- First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
- First to manufacture a synthetic automatic transmission fluid for automotive use.
MONEY TO YOUR BOTTOM LINE
- Standardized test data from the most reliable & trusted tests in industry.
- Personal experience.
Combine those two, and when they both agree, you will have no doubt about the superior performance of AMSOIL products.
We’ve got the data. Why not combine that data with YOUR personal experience, so that you KNOW the results are as accurate as you made them yourself? Contact us, and we’ll help.
Sure, you can keep buying the mediocre performance of the famous mainstream brands that fill most store shelves. But know that when you do, those oils are costing you a lot more money per year than buying the high-performance AMSOIL solution.
Bottom line? AMSOIL saves you money.
(We save a LOT of money with these AMSOIL “secrets”, and thought you’d like to know them, too.)
Recommendations and Related Articles:
- Carefully consider the lessons from the Million Mile Van.
- Related article: how to pick the best engine oil.
- Know a skeptic who thinks AMSOIL may be just marketing hype? Send them to our AMSOIL Skeptics page.
- NO, AMSOIL synthetic oils don’t cause gasket leaks or oil-seal leaks: oil-seal leaks are caused by petroleum oils.
- Fleet management resources include the diesel and fleet page, and the Christian ministry and business fleet vehicle maintenance page.
Typical advantages of AMSOIL synthetic motor oils and filters:
- Save time and money with extended oil drains;
- boost fuel economy 2-10%;
- lower operating temperatures;
- reduce engine and component wear by over 70%;
- triple the remaining life of your lubricated mechanical systems & components (“triple” is conservative).
In nearly every case, AMSOIL‘s synthetic lube and filter products provide best-technology solutions that far exceed OEM specifications. And they provide optimum solutions considering the three greatest automotive insider secrets for vehicle maintenance. That is why we recommend AMSOIL products.
You will not get any of these benefits with conventional petroleum oil !!!!!
AMSOIL is proudly made in the U.S.A.
AMSOIL is privately owned by patriotic Americans