Lets compare AMSOIL to Michael Phelps

AMSOIL and Michael Phelps?  Why compare the most decorated Olympic athlete in history with the most awarded, highest performance synthetic lubrication company in the world?  

The reasons you should be using AMSOIL synthetic lubricants as the total you-win choice for your vehicle and equipment maintenance, are the same reasons you’d pick swimming lessons from Phelps in a state-of-the-art facility (instead of a high-school swimmer teaching at the YMCA).

So although it does sound strange, by reviewing Michael Phelps’ Olympic swimming domination from some ridiculous out-of-the-box angles, we’ll reveal the superiority of AMSOIL Synthetic Lubricants in an understandable way that reduces confusion and eliminates many myths.

Let’s explore the factual logic behind that quick summary, and expose the difference between choosing your automotive and fleet lubricants based on engineering data, vs psychological marketing.

AMSOIL synthetic lubricants in vehicles and equipment are an equivalent parallel to the excellence and superior performance of Michael Phelps in the pool

Imagine that you’ve decided as a family to do triathlons competitively.  Suppose that for swimming lessons you have two options: either take YMCA pool classes taught by a random high school swimmer, OR, have Michael Phelps coach your family locally in a state-of-the-art dedicated swimming facility for an annual membership that costs less than a year of YMCA classes.  Your choice is a no-brainer, right?

Yes, pool water and engine oil don’t mix, and a person isn’t a corporation, etc.  But beyond the obvious, there are two main differences between Michael Phelps and AMSOIL:

  • Most people know 100 times more about Phelps’ world-class best-in-history credentials than they do about AMSOILs’.
  • Of those two untouchable, dominant track records, only your knowledge of AMSOIL’s will pay you and benefit others.  You may find Michael Phelps performance records interesting and inspiring, but knowledge about AMSOIL’s proven superiority will save you time while keeping money in your pocket, year after year… after year.  And by telling other people the secret, you give them the same advantages.  So, keep reading!

To refresh our memory, Phelps is recognized as the most decorated Olympian of all time, with 28 medals and 23 of those being Gold.  In 2016 in the Rio de Janeiro games, he wasn’t just taking home more medals than any other athlete.  In Rio, Phelps also became the only Olympian ever to win the most medals… in each of four straight Olympics.

The world was astonished, but his competitive swimming capabilities showed up in his boyhood. Michael Phelps set his first national swimming record at 10 years old for that age group, and about 12 of Phelp’s young age-group records still stand in 2018.  Then in 2000, barely 15 years old, he placed FIFTH in an Olympics final. His phenominal Olympic career launched to the world’s audiences when he arrived at the 2004 Olympic games at age 19, with audaciously ridiculous goals for how many medals he planned to win.  As of June 2018, six of Phelps’ individual and relay team world records still stand from the 2008 Beijing and 2009 Rome races.

With all that in mind, let’s go a bit hypothetically weird or ridiculous with Phelps – then bring it back to AMSOIL.  

What if, in 2018, Michael Phelps claimed that he is still faster than any high-school age swimmer from any Olympic nation? …with a serious face… then winked at the camera?

Phelps probably wouldn’t claim such a mediocre distinction, of course, even with a wink for humor.  But just suppose he did.  What would be the reactions to his claim?

  • Would anyone accuse Phelps of bias, and say his claim wasn’t believable because he was saying it about himself?
  • Would anyone ask Michael Phelps to show proof that he had raced and beat the best swimmer from the best high school team in every nation?  (like the Olympic games?)
  • Would anyone claim that only race times from the same swim meet or the current year could count?

Do those reactions seem… intelligent and logical, yet naive and uninformed?  Like a 5-year-olds’ ideas about how the world works?  Like the tangled technology perceptions among great-grandparents living in a nursing home?  Why is that?

Would ANYONE seriously question Phelp’s superior speed in a 2018 high-school swim-meet… unless they knew nothing about him or Olympic swimming competition?  Don’t such objections seem simple-minded because we already know so much about Michael Phelps, and about what a swim race is, and an Olympic-regulation-size pool?  We’ve watched Phelps win races and stand on the medal ceremonies podium, maybe across all four Olympics, followed by TV interviews, slow-mo analysis of his techniques, and discussions on why his Olympic Medal total is probably an unbreakable record.  Maybe we’ve seen more than one of his 12 Sports Illustrated magazine covers – especially the 2016 cover with all 18 pounds of his Olympic gold.

Michael Phelps modeled all 23 of his Gold Medals for the 2016 SI cover

But, how would we react if we didn’t already have so much exposure?  What if we just didn’t know enough about Phelps and Olympic swimming races to realize his hypothetical claim was only a humorous vast understatement?

Lack of exposure is truly the core obstacle that every new customer has with AMSOIL, because the #1 comment we hear from them is the same thing we said over and over: “I wish I had heard about AMSOIL years ago!”

So, for just a couple of backstroke laps in the pool, let’s pretend that – like most people’s awareness of AMSOIL – we have heard nothing about Michael Phelps except that he’s a fast swimmer.

Instead of already knowing about his Olympic records, let’s evaluate those possible reactions above to Phelps’ (hypothetical) claim, by considering some logical questions:

  • Aren’t Olympic race times and record-holder race stats publicly available as swimming world records, and aren’t swimming records in certified pools submitted into international database records?  (Yes, they are.)
  • Doesn’t a FINA regulation Olympic-size pool still have the same 50-meter lane length with nearly identical starting platform specifications since at least 1996?
  • Are Olympic race results untrustworthy because “the swimmer paid” (less than 1% of costs) for the pool, officials and race timing?
  • Can an Olympic swimmer manipulate race results by changing pool lengths, bending time, bribing officials, or rigging race clocks in Olympic competitions… without anyone realizing it?
  • With all the media video footage of every race, is it possible for anyone’s Olympic swim times to be inaccurate?
  • If any high-school or college athlete is “faster than Phelps”, isn’t it their responsibility to prove it in a certified pool, before their claim can be anything but laughable material for a stand-up comedian?
  • If any high-schooler in history ever posts a faster certified race time than Phelps, won’t it be all over the media?

Sure it’s all crazy talk.  Yet those questions mirror the “problems” and doubts that many people have about AMSOIL, simply because they’ve had no exposure to know better.  How could they?  There are no globally telecast lubrication performance competitions (not even for an hour, much less a week!). Even today, over 95% of car owners have no earthly idea how utterly dominant that AMSOIL is globally in the design and manufacturing of constructed-molecule synthetic lubricants – including synthetic oils, greases and hydraulic fluids.

So, as we did in reviewing basics of Michael Phelps as the most winning athlete for four straight Olympic games (16 years), let’s briefly review the parallel of AMSOIL’s four straight decades of test-proven, record-breaking, superior lubrication performance: AMSOIL is devoted to protection

AMSOIL is a corporation started by fighter-jet squadron commander Al Amatuzio.  In the cockpit and in airfield maintenance, he saw how R&D improvements in jet-engine synthetic oils were boosting engine power and fighter performance, while increasing engine life and reducing maintenance rebuilds and costs.  What about his car engine, and the automotive market?  He started by designing and making synthetic oil for his own engine and that of friends.  Then Amatuzio embarked on a visionary pioneering journey with great passion, and persistent determination, to accomplish what had never been done before – despite it being “impossible” to succeed against the petroleum giants. He brought engineered synthetic lubricant chemistry into the automotive industry, and refused to allow large adversarial companies to force him out of business with frivolous legal battles.

“The biggest thing I’ve always said is — anything is possible,” Michael Phelps said late Tuesday night in the 2012 Summer Olympic Games. “I’ve put my mind on doing something nobody has ever done before and there is nothing that was going to stand in my way — of being the first Michael Phelps.” 

Phelps sounded much like Al Amatuzio, an official Lubrication Hall of Fame legend, talking about when AMSOIL introduced the first API certified synthetic motor oil (1972/’73), about twelve years before Michael Phelps was born:

AMSOIL’s History and Excellence Explained in one great, short video!

It’s worth watching that short video to understand the passionate drive, because Amatuzio embedded his DNA of passionate excellence and bulldog determination into AMSOIL’s operations and business culture.  From the earliest years, that became AMSOIL’s trademark of relentless R&D that was always pushing the envelope, raising the bar, and putting people in the winner’s circle in nearly every possible racing category. And still today AMSOIL remains privately owned, and manufactures most of their own product line in-house, in the USA.

Spoiler Alert!  Although both AMSOIL and Michael Phelps are the most highly decorated competitors in their fields, one of them is far more accomplished, with far more dominant superiority than the other.  If you don’t want to know which one it is, then stop reading right here.

Comprehending the Weight of AMSOIL’s Total Performance: Equating AMSOIL’s Lubrication Industry Domination with Michael Phelps’ Domination of the Olympic Pool

AMSOIL’s API certified synthetic motor oil was only the first of many first-place records they set, because they introduced the first synthetic lubricants to the automotive market in most categories (see list below).  Few people realize that ALL of AMSOIL’s first-product introductions were automatically FAR superior to anything available, because no petroleum oil can match the performance of a well-engineered fully synthetic (constructed) oil, especially in the 1970’s and ’80’s.  In fact the industry’s rule-of-thumb has been that a full synthetic has roughly 10x the film strength of a petroleum oil – a huge inherent advantage in minimizing the major engine-damage sources of dry engine startup and drivetrain shock-loading from pot-holes and railroad crossings.

Even the very first AMSOIL synthetic engine oil had a 25,000 mile service life compared to 2,500 – 5,000 miles for everything on the market. The oil filters needed more frequent replacement. However, 25k mile oil changes were zero “hype” both then and now — they were proven, conservative results of the inherent durability that was built into Amatuzio’s ultra-high-performance products because of their robust molecular designs.

The stunning performance of AMSOIL’s new synthetic oils in the world of petroleum lubrication has been hard for people to grasp.  But fortunately, it comes into focus if we simply convert AMSOIL’s introductory lubrication performance into an equivalent performance by Michael Phelps in the pool.

What is a good “Phelps” comparison?  You might say that each new AMSOIL synthetic lubricant introduction was the equivalent of Phelps breaking every world record in yet another swimming style, and winning races by half a pool length faster than the swimmers who set the prior world records – despite it being his first race in that category!  You might say that because it’s a good analogy, and impressive.  However, it’s also a gross understatement.  We need a better analogy, like this:

At five times longer service life with 25,000 mile oil changes, AMSOIL synthetic engine oils still cut engine wear rates in the 1970’s by WAY over 50%.  So, we could say that to equal AMSOIL’s performance margin, Michael Phelps would need to swim five times further than the 100M and complete those 500 meters at twice the speed of the world record pace for the 100-meter race.

[You might want to read that a couple more times, and let it sink in.]

AMSOIL has been proving their superior performance over and over against all the leading lubricants (not just Mobil 1) by publishing comparative certified laboratory ASTM test data for more than three decades, without ANY courtroom or lubrication industry challenge of the test data accuracy!   Why?  The superior performance is incontestable: since AMSOIL’s test data comes straight out of the arena of standardized lubrication industry testing, as performed daily throughout the global lubrication industry, the data cannot be legitimately challenged.

AMSOIL can claim to be the best, and publicly show unassailable data proving they are the best, for one simple reason: they ARE the best, THE performance benchmark, AND the value benchmark.

When someone discounts or questions the validity of published certified-lab ASTM test data of AMSOIL products, it’s no more credible than questioning the validity of Olympic world records. Certified timers in FINA certified pools DO prove Michael Phelps records are not illicit, and that his medals are not photoshopped fakes crafted for self-promotion like fraudulent war-medals.

When someone suggests that AMSOIL has to prove their designed and constructed synthetic lubricants are superior to a specific petroleum oil, it’s just as ridiculous as alleging that high-school swimmers should be assumed to be as fast as Michael Phelps unless he directly races them.

Lubrication performance specs and warranties in the global OEM arena 

Some car designs, especially European designs, include components or systems which are especially demanding on lubricants.  In cases where lubricant demands exceed the existing agreed automotive-industry-wide SAE Service Grade performance requirements, OEM’s state that only lubricants which pass their additional performance specification tests are acceptable. There are many reasons for the need for specialized lubricant performance testing, including higher performance, or simply the technical impact of the latest rounds of government demands for emissions and fuel economy.

In these additional high-performance OEM specifications, AMSOIL provides surprisingly dominant “Olympic gold medal” levels of performance. Consider these examples:

  • Independent testing shows that AMSOIL’s Signature Series 0W-20 provides 75% more engine protection against horsepower loss and wear than required by a leading industry standard*, extending the life of vital components like pistons and cams.  (*ASTM D6891 as required by API SN specification.)
  • General Motors created the additional new Dexos1 Gen 2 specification which it requires engine oils to meet for high-performance turbocharged engines, in order to (1) provide adequate turbocharger protection and to (2) avoid damaging Low Speed Pre-Ignition (LSPI).  ALL of AMSOIL’s new gasoline engine formulations pass Dexos1 Gen2 tests at the highest performance level, far beyond the minimum requirements.

Low-Speed Pre-Ignition (LSPI) Demonstrates AMSOIL’s Untouched Cutting-Edge “Overkill” PerformanceSave up to 25 percent and get exclusive offers as an AMSOIL Preferred Customer PLUS exclusive help from a former OEM headquarters senior engineer

LSPI is a critical-damage issue in the new turbocharged gasoline direct-injection (T-GDI) engines due to the combination of premature fuel ignition under high engine loading.  Most of the new 2.0L 4-cylinder engines in North American available cars are of this type, and are currently “de-tuned” below the horsepower and fuel-economy levels designed by the OEM’s, due to the lack of engine oils available to protect against the phenomenon of LSPI.

Is LSPI really that big a deal?  Yes!  Essentially, LSPI can blow apart your pistons and rods, in only a few thousand miles, just from accelerating from a stoplight.  (More detailed information on LSPI here.)

The extreme ignition timing advancement (for power and emissions) that creates the dilemma in these new OEM engines requires the engine oil to have unusual formulation-performance characteristics in order to prevent pre-ignition damage. GM (and the other OEM’s) know that none of the current SAE/API Service Grades are adequate to protect the latest turbochargers, and are greatly concerned.  As of mid 2017, only 10% of the oils on the market that passed the obsolete dexos1 had also passed dexos1 Gen 2.  Both the SAE and API needed the last couple of years to create a new SAE Service Grade and provide oils to meet it. The new SAE API SN Plus specification is expected to be released mid-2018, and ILSAC is expected to adopt it as an International Lubrication Standard.

However, LSPI is not a problem for AMSOIL customers.  AMSOIL saw this coming long ago and made sure that all its new Signature Series, XL and OE gasoline engine formulations pass the Dexos1 Gen2 at the highest level possible.  Here is a performance summary:

AMSOIL’s Signature Series oils protect Turbochargers 72% better than required by GM dexos1 Gen 2. 

AMSOIL’s synthetic engine oils for gasoline engines ALL provide 100% protection against LSPI, across all product lines and all viscosities including Signature Series, XL, and OE (for LSPI testing as defined by Dexos1 Gen 2).  Signature Series oils also excel in preventing combustion deposits, and maintaining engine power and fuel economy in these high-performance TDGI engines.

European Car OEM Specifications

In European cars the Autobahn is a primary EU reason for additional OEM specs because of its’ many long sections of highway with NO speed limits, where a “normal” car can be driven like a race car at wide-open throttle, for many kilometers.  In the petroleum oil realm, this is a serious OEM concern.  But with a truly high-performance synthetic like AMSOIL, Autobahn lubrication protection is not an issue.

AMSOIL Guarantees and Warranties protection performance using their Synthetic Oils recommended for your car – even if you drive a Porsche Panamera.  Even after the Porsche warranty ends, AMSOIL’s warranty still warrantees protection!

AMSOIL’s Signature Series Synthetic Engine Oils are engineered and warrantied for protection that meets or exceeds the most demanding specifications for nearly every production automobile imported to North America, even if you drive a Porsche Panamera with the optional monster twin-turbo 4.8L V8 under the hood.

Which option seems like a smarter choice for protecting your Panamera and maximizing its’ performance?

  1. Using a very expensive synthetic oil that meets only the Porsche A40 spec, or
  2. Using a less-expensive American designed & manufactured synthetic oil which is so rigorously engineered that it ALSO meets or exceeds the highest specification requirements from Renault, BMW and Mercedes Benz, to ensure an even higher level of protection than the A40 provides by itself?

    (By the way, nothing but AMSOIL lubricants simultaneously meet the highest levels of designed performance across so many top specifications. And, no-one but AMSOIL warranties their protection performance.)

So, shift back to Olympic-medal performance.  Is it reasonable to assert that AMSOIL can’t be considered superior to a specific lubricant unless AMSOIL is tested side by side in the same certified lab and machines (i.e. Olympic pool) for the calibrated ASTM tests (certified race timers)? Is that the only “legitimate” way to have measured test data?  No, it’s not.  Every single oil manufacturer already has their own certified data from the same standardized ASTM tests, and these test standards serve the same purposes as FINA specifications for dimensions of Olympic pool and starting-block platforms.

Let’s compare the similarities between performance to Olympic FINA standards and SAE/ASTM standards:

If a swimmer in a FINA-certified pool in Rome posts a faster time than the current record in Beijing, then there is a new record. Unless there are allegations of violations or deviations which disqualify the record, which are investigated before the record can be confirmed, it is regarded as fact.  That’s how it works because that’s how it’s rigorously designed to work.

Similarly, if a lubricant in a certified ASTM laboratory test posts a certain performance level, then the performance test record is fact.  Any concern is much simpler than a challenge and an investigation: simply buy some of that lubricant and have it tested in a certified lab.  If the results are closely similar, within expected/required ranges, then there is no basis to challenge the validity of the testing.  Results are expected to be closely similar, because that’s how ASTM testing is rigorously designed to work.

If you feel that ANY other lubricant is better than AMSOIL, or that ANY additive improves AMSOIL performance, or if their marketing claims seem to hold more than a thimble of water from an Olympic pool, then I call the bluff!

Lavon Miller, owner of Firepunk Diesel, won back-to-back Diesel Power Challenge championships in 2014 & 2015, then duplicated the feat in 2016 & 2017 in the Ultimate Diesel Callout, and set two Pro Street world records in 2017: Firepunk’s trophy-proud engine, transmission, and front/rear differentials are ALL protected by AMSOIL synthetic fluids. Firepunk recommends AMSOIL to all their customers.

Lay the cards on the table!  Post the Olympic pool lap times!  Try to prove the validity of your emotionally marketed loyalty to some lubricant that is “as good or better than” AMSOIL’s four decades of global dominance in lubrication performance.  AMSOIL’s cards are already down, so let’s see the ASTM data and compare lap times for the freestyle, butterfly, breast-stroke, back-stroke, and in the long races too – not just imply performance for the 50 meter race.

I already know what you don’t: you cannot show their full spectrum of performance data that compares to AMSOIL for the most important ASTM tests, because its’ all hidden.  Every legitimate product has full ASTM performance-testing data, but just like Mobil 1 has done for years, they won’t reveal the data even when they are asked point-blank by consumers, thousands of times.

  • Publicly published ASTM data on your favorite products’ performance DELIBERATELY DOESN’T EXIST.
  • What is your favorite lubricants’ performance/protection warranty against damage or excessive wear?  You can’t find it.  No-one can find their warranty, because it has NEVER existed.
  • How WELL does their engine oil pass the dexos1 Gen 2 requirements?  “It passed”, but how many LSPI occurrences happened (the testing counts them)?  All AMSOIL Signature Series, XL and OE engine oils had ZERO LSPI in dexos1 Gen 2.

How do we know that AMSOIL, or Michael Phelps, is the best and there isn’t any data to the contrary?

We know it because Phelps’ times are validated in official Olympic timing according to global standards which ensure accuracy.  And because high-school coaches have had over 20 years to post official race times faster than Phelps Olympic records.  The mere thought doesn’t pass the laugh-test, does it?  It’s not even plausible that a high-schooler can overcome Michael Phelp’s inherent advantages of training and competitive experience.  No high-school student has EVER posted a race time faster than Phelps numbers, because such a student never existed.

To our knowledge, every Diesel Power Challenge winner has won with AMSOIL lubricants. Lavon Miller of Firepunk diesel has run exclusively AMSOIL and urged customers to trust it, since before he became the #1 most winning diesel truck competitor three years in a row.  Like all racing competitors, diesel enthusiasts gravitate to AMSOIL because they find products whose extreme performance best protects theirs.

These are the same realities with the performance of automotive lubricants, including AMSOIL synthetic oils.  All the ASTM tests are performed for every valid lubrication fluid, long before it hits the shelves, and all that test data with measured performance values is filed.  “Competing” oils only publish Chemical and Physical Properties obtained with (of course) ASTM tests, but – LIGHTBULB ON ! – those only establish the most basic required characteristics, like showing the viscosity is in the claimed range.  Additionally, although those few published characteristics are what you have when you pour it out of a new bottle, they don’t show what happens to the oil after you start your engine: that’s what most of the other ASTM tests evaluate.

Consumers are deliberately kept in a state of performance-ignorance by the petroleum industry, so that you’ll assume that those basic characteristics tests ARE (all) the ASTM performance tests. They’re not.  Meeting the OEM performance requirements, as defined in the oil Service Grade or an OEM specification, can only be demonstrated across a group of a dozen (+) specific ASTM tests which validate by pass/fail whether the absolute minimum performance is met in many vital areas, or not.

[The ASTM Tests used globally for engine oil formulation development and API trademark licensing under the API 1509 EOLCS are listed at the end of this article.  Which tests are required, and what each minimum “pass” result is, are determined by the Service Grades or other specifications which are being claimed for compliance.]

In addition to printed brochures and test-data reports, AMSOIL has often included the ASTM data right on product labels and packaging boxes listing the major brands by name on the charts (rather than “competitor A, B, C”). AMSOIL has been paying certified independent labs to do those tests for DECADES, and the published data is prosecutable as fraud and/or false-advertising if it’s false (with both the lab and AMSOIL at risk of ruination), and AMSOIL’s competition also does regular product testing. Yet for over 30 years no-one has EVER challenged the accuracy of AMSOIL’s data. Instead, AMSOIL’s competitors don’t publish their test results, and DO NOT discuss their performance compared to AMSOIL products…

AMSOIL protects turbochargers 3 to 4 times better than Royal Purple and Mobil 1, and had ZERO LSPI events in GM’s dexos1®Gen 2, the auto-industry’s best available engine test as of Sept 2018

Even when Mobil 1 is directly asked for their ASTM test data comparing Mobil 1 to Amsoil, they avoid answering the question.  Who knows how many thousands of times consumers have asked them, but since October 16, 2006, the best public response they can offer is to distract their audience with irrelevant data showing how they perform against petroleum oils?  Notice their official response is not an engineering response: “distracting” or mis-directing the audience is the primary technique a magician or illusionist uses to control the audience’s perception and prevent them from understanding what is actually happening. (It’s not hard to make test data disappear when you only thought someone saw it!)

Here you can review the results of AMSOIL vs. Mobil 1 and many other top engine oils, in the global standard ASTM lubrication tests that all oil manufacturers and OEM’s use.

The gigantically superior technology advantage from AMSOIL synthetic lubricants is the opposite of an outrageous marketing claim – these are highly engineered results which are realistically modest when compared to many other technological advancements.  Think about it.

For example, 300 x 200 pixel CRT television screens from the 1970’s are hopelessly outclassed by the 3840 x 2160 pixels in true-black 4k OLED flat-screen televisions. A salesman can appeal to nostalgia and claim that “everyone knows” there’s no better TV than the proven “classic” 25-inch CRT model like your grandparents had in their living room, while saying that 4k TV’s are just “marketing hype”, but it’s not remotely true.  Not only does the 4K screen have a 138-times higher pixel count, and at least 4x the fps frame rate, but the contrast ratio (light-to-dark) is improved by more than 100,000 times.

With such video and smartphone advancements, plus genetic engineering, nano-scale machines that can be programmed and commanded, hummingbird drones, and countless other examples, isn’t it nearly certain that modern lubrication technology with engineered synthetic molecular construction is vastly better than refined fractions of crude oil?  

Am I a marketer trying to sell you something?  Or, am I an engineer working hard to unchain your mind, helping you understand vastly superior technology performance that pays you money to use it, by keeping more of your money in your pocket?

FACT:  The burden of performance proof is not AMSOIL’s – not any longer. AMSOIL has published their embarrassingly high performance records for decades, and several times has published the full broad-spectrum of comparative test data with all the leading, competing, or touted oils tested at the same time.  And “for some strange reason” (that engineers call “test data”), fleets with engineered maintenance programs always seem to change to AMSOIL after they analyze used AMSOIL from representative fleet vehicles.  For example, the Texas State Highway Patrol fleet did that over a decade ago, followed by the major municipalities in Texas.

AMSOIL has thoroughly earned our confidence with decades of ASTM test data and fleet field study results. They have an impeccable reputation which is globally acknowledged for both exceptional performance and continuous improvement, in pursuit of improved performance using the latest discoveries in molecular design and additive-package formulation.

AMSOIL has been in this position of extreme credibility for so long that they ARE THE BENCHMARK for industry experts and top racing teams.  Here’s how a true benchmark is used:  assume AMSOIL’s continued superiority until you have certified data that proves different.

Questionable?  What is highly questionable is the source of a consumer’s confident “feeling” of product performance which has been marketed to them with psychological techniques and invalid logic.  Like the Wizard of Oz hiding behind a curtain, the petroleum oil companies have incentives for consumer deception, and command an unwarranted, unearned level of public trust by using emotional marketing and dozens of psychological manipulation techniques.

AMSOIL both shows certified ASTM test data of theirs and other oils, and warranties their protection, while other lubricants give you neither of those.  Let that sink in, until its’ an acid eating through the psychological marketing chains that have been wrapped around your mind.

Anyone with confidence in “their” lubricant’s performance against AMSOIL should ask themselves an important question:  if my lubricant’s manufacturer doesn’t have enough confidence in their product to pull their ASTM test data out of the file drawer and post it online, OR to warranty the performance & protection of their lubricant… then is my confidence based on factual data, or on the psychological manipulations of emotionally effective marketing?Owners – Managers: Click Here to APPLY FOR AN AMSOIL COMMERCIAL ACCOUNT. Fleet – Facility – Equipment. Get the Best Pricing PLUS Expert Engineering Advice

AMSOIL’s engineering, technology and performance leadership are the lubrication industry equivalent of Michael Phelps’ untouchable, unchallenged status in his most dominant Olympic races – those where Phelps leads right off the blocks, and lap after lap pulls so far ahead that he has no challenger, and sets another Olympic world record.  Remember how the swimmers would all ignore him and were only racing each other, and how Phelps was ignoring them and racing to beat his own record?  That footage of Michael Phelps’ also EXACTLY pictures AMSOIL’s performance race, how their formidable engineering took the lead right out of the blocks, over three decades ago.  Lap after lap – year after year – AMSOIL has been racing virtually alone, running far ahead, and setting their targets on surpassing their own performance records.

Taken as a whole, AMSOIL’s are the dominant lubricants in several racing sports, used by most professional teams.  In NASCAR, AMSOIL is not the most dominant lubricant, until you narrow the field to the Winners Circle and the points leaders.  (Feel free to devote hundreds of hours of investigation to develop your own opinion.)

With adequate investigation it could be demonstrated that over the last three decades, AMSOIL synthetic lubricants have won more races, cups, awards, and medals than Michael Phelps, and AMSOIL has a much longer record of excellence which began more than a decade before Phelps was born!   The ranks of elite global swimmers shift over time, and tend to get a little faster as a group.  But there is little doubt that Phelps number of career gold medals and records will always be the benchmark for swimming pool performance.

Similarly, there is little doubt that AMSOIL synthetics will always be the benchmark for automotive lubrication performance.

Fortunately for us, AMSOIL hasn’t retired, and still hasn’t reached its “prime” – they continue to set new records, year after year.  WE get to benefit, and now so do you!

If you aren’t already benefiting from the superior performance of AMSOIL synthetic oils and nanofiber filtration, aren’t you glad you read this?  It’s time to keep more of your vehicle maintenance, repair, replacement, and fuel costs in your own pocket!  Converting to the best AMSOIL products for your vehicles isn’t hard, and you don’t have to figure it out on your own – that’s why we’re here.  To find the maintenance needs and optimal products for YOUR vehicle, here’s the perfect place to start.  E-mail us with any questions – we love to help!

Save money, receive exclusive offers as an AMSOIL Preferred Customer - and get exclusive help from a former OEM headquarters senior engineer

Don’t forget to be a hero, because an opportunity this big is rare!  Post and share this information with your friends, and tell them about Preferred Customer membership that lets them buy at wholesale and get it shipped to their door – they’ll owe you big-time, and will always respect you for it.  How do we know?  Because AMSOIL has one of the highest customer-loyalties of any group of products in the world, and 75% of AMSOIL dealers took that step because of their stunning experiences as AMSOIL users


BONUS:  Synthetics vs Petroleum Base stock oils

CONSUMER ALERT!  Several mainstream petroleum oils on store shelves used to be called “petroleum”, “semi-synthetic” or “tri-blend” until ~1999 when a legal battle between Castrol and Exxon-Mobil turned into an agreement that Group III “synthetic” petroleum oil is no longer fraudulent labeling because it’s made by breaking apart longer molecule chains.

Performance of the deconstructed Group III petroleums vary wildly compared to Group IV or V base-stocks, and with a high quality additive package they can sometimes outperform old Group IV formulations. This blurred line has been spread, so that putting a “synthetic” label on them is no longer fraudulent in most countries.

Some people assert that there is “nothing wrong” with mainstream petroleum oils or “full synthetic” petroleum oil, and that high-performance synthetics are an “unnecessary” “waste of money”.  But if you’d rather “waste your money” by having it pay you back in fuel economy savings and annual maintenance, while providing a large safety margin for unexpected problems, and reducing wear rates by 70% and more, then you want to use AMSOIL.

Here is a basic explanation of the different lubricant Base Stock Groups. If you want additional information and perspective, please review the many resources on our website.

AMSOIL Savings Cost Calculator 2015
Click on the chart for more details on cost comparisons including commercial fleets.

AMSOIL – the First In History and In Quality

  • First to develop an API rated 100% synthetic motor oil (1972).Amsoil Research Orange Dragstrip Car
  • First to introduce the concept of extended drain intervals, with a recommended 25,000-mile/12-month drain interval.
  • First to produce synthetic motor oils for diesel engines.
  • First to produce synthetic motor oils for racing engines.
  • First to produce synthetic motor oils for turbocharged engines.
  • First to produce synthetic motor oils for marine engines.
  • First to manufacture synthetic gear lube for automotive use.
  • First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • First to manufacture a synthetic automatic transmission fluid for automotive use.

More about AMSOIL’s Excellence and Amazing History

MONEY TO YOUR BOTTOM LINE

Standardized test data from the most reliable & trusted tests in industry.
Personal experience.
Combine those two, and when they both agree, you will have no doubt about the superior performance of AMSOIL products.

We’ve got the data.  Why not combine that data with YOUR personal experience, so that you KNOW the results are as accurate as you made them yourself?  Contact us, and we’ll help.

Sure, you can keep buying the mediocre performance of the famous mainstream brands that fill most store shelves.  But know that when you do, those oils are costing you a lot more money per year than buying the high-performance AMSOIL solution.
Bottom line?  AMSOIL saves you money.

(We save a LOT of money with these AMSOIL “secrets”, and thought you’d like to know them, too.)

Recommendations and Related Articles:

Typical advantages of AMSOIL synthetic motor oils and filters:

  • Save time and money with extended oil drains;AMSOIL is Devoted to Protection
  • boost fuel economy 2-10%;
  • lower operating temperatures;
  • reduce engine and component wear by over 70%;
  • triple the remaining life of your lubricated mechanical systems & components (“triple” is conservative).

In nearly every case, AMSOIL‘s synthetic lube and filter products provide best-technology solutions that far exceed OEM specifications. And they provide optimum solutions considering the three greatest automotive insider secrets for vehicle maintenance.  That is why we recommend AMSOIL products.

You will not get any of these benefits with conventional petroleum oil !!!!!

AMSOIL is proudly made in the U.S.A.

AMSOIL is privately owned by patriotic Americans

My AMSOIL Garage tracks your oil changes and maintenance for ALL your vehicles for FREE

 

For more specific info on oil selections and tips for turbodiesel pickups, we invite you to expand and turbocharge your knowledge when you…

VISIT YOUR SPECIAL RAM – FORD – GMC  DIESEL  OWNERS  PAGES:

DODGE RAM Cummins Diesel Owners Page
Ford PowerStroke Diesel Owners Page
Duramax Diesel Owners Page

UltimateSyntheticOil promotes the AMSOIL Filtration and Lubrication Gold Standards in the United States and Canada If you want to buy AMSOIL Products, visit our vehicle maintenance page, or the AMSOIL On-Line Store or download a clickable pdf e-catalog

 

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